The 2014 World Cup organising committee has revealed that tickets for the event will be available for purchase in 2013. A “very complex operation” will put an estimated 3.3m tickets on the market in two years’ time.
The news was part of a number of ticketing and pricing-related announcements made at a “round table” meeting last week.
Thierry Weil, marketing director at FIFA, explained the aim is to ensure that as many fans as possible from host nation Brazil will be able to attend matches.
“We believe a large proportion of tickets will go to Brazilians,” he said.
“It’s our aim to make it possible for anyone to attend matches, from wealthier fans to those with lower incomes.”
Brazil is steeped in football history and was the birth place some of the sports’ greatest players, such as Pele and Ronaldo.
Brazil has not hosted the World Cup since 1950. It was the first post-war World Cup and the first with the renamed Jules Rimet trophy. The tournament was won by Uruguay, and anyone following the Betfair betting will be expecting South American countries to do well in the 2014 World Cup.
Tickets for 2014 will be allocated using a lottery similar to the much-maligned system used by the 2012 Olympics. FIFA will provide small ticket offices in Brazil, to ensure that fans with no internet access will not miss out on the tournament. The governing body operated a similar system in South Africa, last year.
Hospitality chief, Jaime Byrom, claims that Brazil 2014 could be one of the most popular World Cups in history, with regard to ticket sales. “I can already say that the number of requests [for tickets] so far surpasses any previous World Cup.”
Fans hoping to buy tickets should familiarise themselves with the FIFA.com website, which will provide the majority of booking services, over the next few years.
However, as anyone following the Euro 2012 betting will know, there is a major tournament to come between now and the 2014 World Cup.
Fans have already begun snapping up tickets for the tournament which will be held in Poland and Ukraine.